2026-10-20
You do not need a published units-per-month rate. You need qualifying contracts, at the prices in your stack, fast enough to hit the lender's share of project revenue before the window on the term sheet closes. Convert the percent to dollars, then to contracts they will count. Soft holds do not count.
2026-10-18
Construction lenders fund the build. They get repaid when units close. Qualifying presales. Binding contracts with deposits they will count. Prove demand so they are not financing unsold inventory. Until that line, you keep paying interest and marketing with no draw. The 50–70% of revenue they often want is that test, not a unit count.
2026-10-11
A buyer who reserved in month one still has to live through the build. They stay if they can come back to their unit (live price, live availability) and a sales team that already knows which one. A PDF from the first week will not hold them. A cancellation is another month of the loan.
2026-10-04
Before they pick up, the sales team should already know which unit the buyer looked at, whether it is still open and at what price, how far they went, and whether they came back. A name and a phone number is not that picture. Calling without it is a cold call.
2026-09-20
There is no honest single month-count for every 20–40 unit condo. Price, location, and whether buyers can commit before a sales office exists all move it. Time two clocks: the lender’s 50–70% under contract, then the last unit. Extra months cost about $67k–$100k in interest on a typical boutique loan.
2026-09-13
Renderings sell the look. A boutique 10–50 unit project website also needs live units, live price, a way to pick one tonight, and a path into the tools the sales team already uses. Pictures without that do not tell anyone who is ready, and extra months of the loan keep running.
2026-09-08
On a typical boutique $10M–$15M construction loan at about 8%, monthly interest is about $67k–$100k. That is loan × rate ÷ 12. Extra months also burn marketing and ops. Three extra months on a $12M loan at 8% is $240k in interest before you add burn.
2026-09-08
US construction lenders commonly want 50–70% of project revenue under contract before they fund. Count dollars from contracts the lender will take, not a round unit count, and not a reservation without a deposit. Fannie Mae’s 50% conveyed or under-contract test is about unit-buyer mortgages. It is not the construction draw.
2026-09-08
In pre-construction sales, a digital twin is the live building a buyer can walk on their phone before a brick is laid. Every unit. Live price. Live availability. Architects often mean a BIM model for the build. That is a different job.
2026-09-08
Follow-up is what happens after a buyer shows interest. The same night, not Monday. They should get the unit they looked at, not a generic pack. During the build they need that unit to still be there. Your sales team should already know which one before they call.
2026-09-08
A PDF floor plan is a file. An interactive floor plan lets a buyer click a unit, see live availability and price, and leave a trail. Your sales team then calls people who already picked something, not people who only opened a file.
2026-09-08
Sell pre-construction condos faster by letting buyers pick a unit from their phone, running follow-up the same night, and giving your sales team the picture before they call. Extra months cost loan interest plus marketing burn. About $67k–$100k a month to the bank on a typical boutique loan.
2026-09-08
A virtual showroom for pre-construction is the sales gallery on the website. Buyers walk floors and pick a unit from their phone with live price and availability. Follow-up runs so your sales team only calls people who are ready.
